Guide describing Unitus Ventures (formerly Unitus Seed Fund)’s approach to impact measurement with actionable templates for different types of businesses across multiple sectors
We are pleased to release our first guide to measure impact aimed at seed-stage entrepreneurs and investors:
Addressing the Measurement Challenge
We began exploring impact measurement frameworks with the two objectives:
- The metrics should add value to business operations for the fund and its portfolio companies, and
- The metrics should make us accountable and transparent to investors about the social and financial impact created.
Considering early-stage businesses’ lack of human and financial resources to invest in measurement, we designed a right-sized adaptive framework taking a collaborative approach with entrepreneurs. The guide throws light on our approach, methodology and metrics, and provides downloadable templates for various types of businesses across sectors.