Businesses targeting the bottom will rise to the top
The “base of the economic pyramid” or “BoP” has almost been romanticized in what it represents, both for social change and as a customer base offering a huge business opportunity.
The “base of the economic pyramid” or “BoP” has almost been romanticized in what it represents, both for social change and as a customer base offering a huge business opportunity.
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Unitus Ventures, a leading venture capital firm in India, is joining forces with its US affiliate Capria Ventures, a Global South specialist, to operate with a unified global strategy under a single brand, Capria Ventures.