India has 200 million households without formal access to credit, and minimal penetration of insurance and savings solutions. This challenge is furthered by the fact that traditional lending models continue to be physically led with high-cost structures. This results in the lack of solutions for customers like gig workers and blue-collar workers to access the right kind of credit as they have limited credit histories.
SuperMoney tapped into this USD $100 million market opportunity. It offers a suite of financial products for gig workers and blue-collar workers. SuperMoney’s unique approach bridges the gap between formal credit access and the underserved customer.
The fintech platform is built on a B2B2C model where it accesses customers by partnering with enterprises that have large pools of blue-collar workers, contract employees, and service providers.
SuperMoney offers micro-credit and micro-savings solutions structured to fit the nuances of each job function/use case in the respective sectors.
With 300,000 customers on the platform, SuperMoney has facilitated disbursement of over 55,000 loans to date. The startup partners with leading tech and gig economy platforms including Uber, Swiggy, Shuttl, Udaan, and MedPlus, among others, to extend its suite of products. They aim to service over 1 million customers in the next 24 months.