GoCoop, founded in 2012 by Siva Devireddy, is India’s first online marketplace platform that connects handloom and handicraft producers with national and international buyers, enabling wider market access and allowing cooperatives to gain higher profits. Additionally, GoCoop enables cooperatives to collaborate by creating commerce networks to connect with suppliers, complementary co-ops, and wholesale buyers nationwide. This is based on a unique method for market linkage between potential buyers and sellers. To ensure high levels of curation, quality control, and design, GoCoop conducts theme-based workshops that allow weavers and artisans to stay up-to-date with current market trends and pricing.