India’s technological revolution has given rise to a host of on-demand platforms built out on deep mobile and data services penetration. Most of this innovation has impacted the top of the pyramid (10-15%). However increasingly we have started to see startups building solutions and platforms for the next billion of which over 450 million are classified as India’s “blue collar” workforce.
Further, urbanization has led to massive migration from rural to urban cities which present a host of challenges for the migrating workforce as well as the individuals and employers engaging with this floating mass of aspiring individuals.
Solution
Founded in 2015, BetterPlace is emerging as Asia’s largest full-stack tech platform for blue-collar workforce management. The blue-collar space in India is worth $70B. The company is slowly expanding to South-East Asia which is a $300B+ opportunity.
Service offerings include B2B enterprise SaaS, workforce fulfillment i.e. staffing, worker benefits through partnerships and upskilling platform. From job demand aggregation platforms such as “SkillConnect” that map the supply demand imbalances for this workforce to “EngageConnect” that provides solutions that enable employers to manage the workforce to “FinConnect” that works towards financial inclusion of this workforce by opening a wealth of options across financial, insurance and health products, the platform gives employers an opportunity to streamline and manage the employee requirements with greater transparency.
Impact
BetterPlace has more than 1,500 enterprise clients with over 26M worker profiles on board. Marquee clients include Accenture, JLL, OLA, Flipkart, Quikr, Swiggy, Zomato, Portea, Ecom Express, Manipal, UDS, G4S etc. As on date the platform has over 7 Million users.
Co-investors
Jungle Ventures, CX Partners, BII, 3One4, Macquarie Capital, SITE Capital, Venture Highway
