India’s technological revolution has given rise to a host of on-demand platforms built out on deep mobile and data services penetration. Most of this innovation has impacted the top of the pyramid (10-15%). However increasingly we have started to see startups building solutions and platforms for the next billion of which over 450 million are classified as India’s “blue collar” workforce.
Further, urbanization has led to massive migration from rural to urban cities which present a host of challenges for the migrating workforce as well as the individuals and employers engaging with this floating mass of aspiring individuals.
BetterPlace enables millions in the blue collar workforce get access to jobs, skills and trainings in their local language, access to banking solutions, credit, insurance, quality healthcare, etc. by providing solutions that build and leverage their digital profiles.
From job demand aggregation platforms such as “SkillConnect” that map the supply demand imbalances for this workforce to “EngageConnect” that provides solutions that enable employers to manage the workforce to “FinConnect” that works towards financial inclusion of this workforce by opening a wealth of options across financial, insurance and health products, the platform gives employers an opportunity to streamline and manage the employee requirements with greater transparency.
BetterPlace has more than 750 clients and is adding over 8,000 new user profiles per day. The platform has grown 30x in the last 24 months with marquee clients such as Accenture, JLL, OLA, Flipkart, SiS, Quikr, Swiggy, Zomato, Portea, Ecom Express, Manipal, UDS, G4S etc. As on date the platform has over 7 Million users.