Director – Global Marketing

Unitus Ventures is a leading venture capital firm in India that supports early-stage tech startups bringing the future of work to Bharat. Unitus Ventures drives growth and success of startups in Jobtech, Fintech, SaaS and Climate sectors. Launched in 2012, Unitus Ventures is a founding member of Capria Network, the leading venture network investing in extraordinary tech startups of the Global South. Unitus Ventures is based in Bangalore and Seattle. More at: https://unitus.vc and http://capria.vc/network

Being a globally-distributed and gender diversified team, we also take keen interest in different cuisines, travel and culture stories of our team members! (So please be prepared to listen and share as much!)

How does marketing at a VC firm function?

Venture capital investors and startup CEOs have amazing stories to tell – both nationally and globally. We are a dynamic and creative marketing team, with responsibility to help drive marketing activities for these startups and our own investment firm. We narrate their power stories in the most creative and credible form, originating from a leading venture investor with a hot portfolio. Our distribution channels include social media, PR, newsletters and our websites.

Role Objective

Having a strong brand presence is vital in the globally-competitive world of venture investing. In a few short years, we have built strong brands for our global investing (Capria Ventures) and for our India-specific early-stage investing (Unitus Ventures). We use customary tools for brand-building: web, email, social, earned media, and thought leadership. We also assist portfolio companies in their brand building and communications needs, focused especially on the earlier-stage portfolio in India. For our portfolio companies in growth stages, we support them in building a global presence. You will be responsible for leading a small team of in-house marketing professionals and a network of independent consultants and service providers to continue to build the Capria and Unitus Ventures brands as well as those of select portfolio companies. You will be responsible for evaluating and developing marketing strategies, branding, messaging, planning and coordinating marketing efforts, and continuously growing multi-channel visibility and brand value. More specifically:

• Responsible for producing valuable content for the company’s online presence, editorial design, and organizing the company’s publications across all communication channels – PR, websites, social media, newsletters, and other strategic initiatives.
• Become the organization’s agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships.
• Become the organization’s agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships.
• Take end-to-end ownership of projects and deliver independently, with global-standard quality of execution.
• Maintain and build new relationships with service provider partners.

Qualifications

8-10 years of industry experience in marketing, backed by an MBA or equivalent industry experience. Successful candidates will have a preponderance of the following:

• Managed a team of at least 2-5 professionals with global-standard management practices, ensuring clarity of objectives and excellent team performance.
• Have worked in multiple overseas assignments, and/or for multinational companies, and/or with agencies supporting the same, making you largely fluent in international business practices.
• Able to deal well with ambiguity, starting with challenging high-level goals, exploring potential execution strategies, adjusting as you go and learn, and ultimately delivering exceptional results.
• Deep understanding of B2B marketing, with a modest understanding of B2C.
• Excellent writing skills and command of global English coupled with the ability to coach team members as they develop content ranging from short-form social media to long-form thought leadership.
• Demonstrated creative abilities in design thinking for websites, campaigns, or any form of visual communication.
• At least 1-year experience working with a startup, or alongside a startup in a service provider, or an agency role, or at a scaling startup (series A onwards), or with a VC fund.
• Well-networked within the Indian and/or other Global South startup / entrepreneur ecosystems.
• A passport with a few stamps in it over the past 5-10 years.

Who You Are

• • You’ve been there, done that in the world of Marketing and Communications and yet have managed to stay relevant, agile and innovative.
  • You are the Leader teams thrive working with without curtailing their growth and autonomy.
  • You are a process and tools Ninja- Slack, Asana, G-Drive, Dropbox, Salesforce etc feel like it’s Christmas again!
  • You’ve understood that being an excellent Communications’ professional starts with being an excellent communicator and you close the loop every single time.
  • You’ve worked with global and local teams and seamlessly transition between them – understanding the synergies and the nuanced differences.
  • You are entrepreneurial about your work and have a high bar for accountability.
  • You understand that a great work culture is as much about you as it is about the others in the organization.

What do you get out of it:

Working with a renowned global VC firm has its own advantages, some of which include –

• • Opportunity to work locally in India and globally across 4 continents.
  • Work with a niche marketing team which handles marketing strategy, product design, web UI/UX and brand development.
  • Learn how a VC views startups and what makes successful startups.
  • Gender neutral and diversity-forward teams.
  • Bonuses for excellent performance paid twice a year once you are a full-time employee.
  • Health-insurance and other benefits if you become a full time employee.

Location: Bangalore, India, with at least annual travel to Seattle Washington, and occasional travel to other Global South regions. Our firm has globally adopted a hybrid home/office model which is still evolving; you should anticipate spending ~3 days per week in our offices in Ulsoor.